Terms and Conditions

Terms and Conditions of Membership

These Terms and Conditions together with the service as detailed on your membership agreement, govern the sale and provision of our personal introductions matchmaking service and form the basis of the contract between us and you. By signing the membership agreement provided, you confirm that you have read, understood and accept these Terms and Conditions. Your fee paid is inclusive of any VAT and is noted along with the duration of your matchmaking service, on your membership agreement. Our service to you is subject to these Terms and Conditions.


Members are required to be unattached, no longer living at the same address as a former partner and must provide true and accurate information relating to their personal circumstances. All our members are interviewed and ID verified. We accept particulars given to us in good faith and we advise you to verify the particulars of others for yourself. We cannot accept any liability for the validity of information provided.

Payments and Payment Terms

The price payable for services is as set out on The Membership Agreement supplied and is inclusive of VAT at the current rates. We will take payment upon receipt of your order. We accept no liability if our services are delayed because you did not give us the correct payment details if paying by debit or credit card or if for any other reasons your payment has not been received. If it is not possible to obtain full payment for the services from you, then we can refuse to process your order and/or suspend any further services. This does not affect any other rights we may have.

Matchmaking Service

Your matchmaking service will commence as soon as you have confirmed the approval of your profile. Where possible we will send you profiles of other members, according to your partner preferences and these will be supplied on a one at a time basis whilst you are still seeking a partner. We reserve the right and absolute discretion to recommend others to you who we consider might be acceptable to you, notwithstanding that the prospective partner concerned may only match your partner preferences to a degree as this approach has proved successful for many of our clients.

The number of introductions we are able to offer you depends on your own personal characteristics and upon how narrow or otherwise your preferences are in the partner you seek. We guarantee to provide you with at least the number of recommendations specified on your membership agreement if those are required in your search to find a new partner. We will always fulfil this obligation if required, even if where necessary we need to extend your period of service. Where you have found a partner the service will be suspended and can be reactivated again if you advise us that you are no longer in a relationship and where there is still matchmaking service time available within the term of your membership as detailed in your membership agreement. We cannot accept responsibility for the outcome of any recommendations, however we do require that all our members to adhere to our code of conduct, as provided in The Client Handbook.
As a courtesy to all members we do not offer further recommendations when members are already in profile exchange with another member. It is your responsibility to let us know whenever you would like another recommendation and to let us know if you would like your service suspended /placed on hold at any time. Matchmaking may include sourcing beyond our current membership through the resources of our headhunting facility and some members are retained through these means.

If there is a problem with the services

If you have any questions or complaints about our services, please contact us. You can do so by calling us on 0800 644 4170, Monday to Friday 9am to 5pm, or writing to us at: Membership, Avenues Limited, Arrow Court, Alcester, Warwickshire, B49 6PU or contacting us via email: membership@avenuesdating.co.uk. We are under a legal duty to supply services that are in conformity with this contract and in accordance with the Consumer Rights Act 2015 (the Act).


You must not discuss or show any details of other clients to other members or non-members at any time during or after your membership. We will hold your details in the strictest confidence and only pass on your contact details with your permission. You agree not to disclose any of your experience or the identity or personal information of other members to anyone including media outlets without the explicit permission of us and of the member(s) concerned. We abide by the Data Protection Act and will not, without your agreement, supply any information to any person or company outside of The Dating Options Limited group of personal introductions agencies for marketing or any other purpose.

Suspending Membership

Your matchmaking service can be suspended by you if detailed in your membership agreement. Periods of suspension may last for a minimum of one month and it remains your responsibility to inform us if you would like to reactivate your matchmaking service. Additionally, should you suffer the onset of a serious illness or serious injury your membership can be suspended for up to one year. If you have not responded to our communications or we are investigating some aspect of your membership, your service may also need to be suspended.

Terminating Membership

We have the right to terminate your membership in the following circumstances where:

• You have breached the confidentiality clause in these terms and conditions.
• In our sole opinion, you have acted inappropriately or shown an unacceptable level of discourtesy or harassment to any other member or to a member of our staff or representative of our Company.
• You have failed to maintain contact with us or not responded to our contact for a period of time in excess of 6 months.
• You have provided false information to us.
• We have received a serious complaint about you which in the sole opinion of our Managing Director, is justified.
• Your personal details or preferences have changed significantly. This would include a change in your sexual orientation, the acquisition of a criminal record or other significant changes such as relocation which will significantly adversely impact on our ability to offer the service to you.

For the avoidance of doubt, in the event of a termination of this contract no refund will be applicable unless we have breached these terms and conditions or your Consumer rights. You will not be entitled to any refund for other reasons other than your legal right to cancel within 14 days of when this contract commences. This includes reasons including but not limited to, any change in your personal circumstances or the formation of a lasting relationship before the expiry of your membership with us.

Right to Cancel

Your contract with us commences on the date that we receive your payment. The Consumer Contracts Regulations (Information, Cancellation and Additional Charges) 2013 apply and you have the legal right to cancel this contract for any reason within 14 days of the date that your contract commences, (the Cancellation Period). You have the right to cancel this contract within 14 days without giving any reason. The Cancellation Period will expire after 14 days from the date that your contact commenced.
To exercise the right to cancel, you must inform us of your decision to cancel this contract by a clear statement [e.g. using post or email: Membership, Avenues Limited, 8 Arrow Court, Alcester, Warwickshire, B49 6PU, 0800 644 4170, email: membership@avenuesdating.co.uk]. You may use the attached cancellation form, but it is not obligatory.
To meet the cancellation deadline, it is sufficient for you to send your communication concerning your exercise of the right to cancel before the cancellation period has expired.

Effects of Cancellation

Within the Cancellation Period if you cancel this contract, we will reimburse you all payments received from you. We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to cancel this contract. We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of the reimbursement.

If you require us to begin the services within the Cancellation Period, we require you to make an express request to do so. In such cases, your right to cancel continues until either the end of the Cancellation Period, or the completion of the services, whichever is earlier. If you cancel during the cancellation period we may charge you for any services provided up until the point when we receive your cancellation notice, and will provide a partial and proportional refund accordingly. Specifically, the following deductions from your refund will be applied where applicable: a home/ office based profiling consultation, £200 plus any consultant’s travel costs, or £150 for a skype or telephone based profiling consultation; your profile drafted £100; data entry, initial searches and administration following your profile approval, £100; headhunting service initiated, £250, relationships coaching session £75.


We may assign this contract for operational reasons or in connection with a business transfer or reorganisation. Otherwise this contract is non-transferable. This contract is subject to English law and the English courts will have jurisdiction in respect of any dispute arising from this contract. If any provision shall be found by an English court to be unenforceable or invalid this shall not affect other provisions within this contract and all other provisions not affected will remain in full force and effect. Nothing in this Agreement is intended to, nor shall it confer rights on a third party. You agree to be bound by the terms of our Client Code of Conduct as provided in our Client Handbook. We are registered under the Data Protection Act and comply with the Act in all our dealings with your personal data and we endeavour to take all reasonable steps to protect your personal information.

Cancellation Form

To: Membership, Avenues Limited, 8 Arrow Court, Alcester, Warwickshire, B49 6PU, / email: membership@avenuesdating.co.uk
I hereby give notice that I cancel my contract of sale of the following service:
Ordered on:
Name of consumer:
Address of consumer:
Signature of consumer (only if this form is notified on paper):